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Pay Per Click and Ad Campaigns

We get to know your business first. Then, we optimize and run ads that are effective for your company’s industry. We focus on bringing traffic to your website through search engines such as Google, Facebook, Instagram, and more. We make ads that make a statement that will attract your target audience.

PPC Advertising

Digital Marketing Made Ez works with with every business ranging from local start-ups to national retailers. All of our customers love our services for one reason, we provide results.

Effective Marketing For Your Business

We conduct market research and create campaigns that bring you results. Setting up an effective marketing strategy takes time, knowledge and patience. We take our proven methods and provide you with a money saving strategy.

PPC Campaign Management

Pay Per Click is costly and it needs to be executed properly. Every time we run a campaign we stay up to date with the effectiveness. Our team knows exactly what keywords to implement and we do it with a cautious approach. We don’t like seeing our customer’s money being spent on irrelevant terms. We’ll manage your account the right way.   

 

Is Your Paid Search Effective?

Actions We Take

  • Review your account and set goals
  • Perform keyword research
  • Structure and/or restructure your account
  • Optimize your text ads
  • Setup geo-targeting
  • Track conversions
  • Optimize your landing page and make suggestions
  • Manage daily bids and monthly budget
  • Add Site Links
  • Create different ad-groups for conversion tracking
  • Create multiple ads for each ad-group and fine tune each ad
  • Decrease the monthly spending by optimizing and improving your quality score
  • Decrease monthly spend by removing irrelevant keywords
  • Improve click-through rate
  • Improve ad position
  • Monthly reports

 

Results We Deliver

  • Increase in organic traffic
  • Improved ad position
  • Relevant keywords
  • No keyword stuffing that search engines (google, bing, etc.) will mark as spam
  • Descriptive and analytical reports/data
  • Affluent SEO optimization and results
  • Increase in impressions
  • Increase in CTR (click through rate)
  • Decrease in bounce rate
  • Increase in SERP (search engine results pages)
  • Increase in conversions

 

Important and Frequently Asked Questions 

What is PPC?

PPC stands for pay-per-click. Each time one of your ads is clicked, you’ll end up paying for that click. It’s a method of buying visits to your site, rather than attempting to gain visits organically. It allows companies and advertisers to bid for ad placement on search engine’s. For example, if we bid on the keyword “PPC advertising,” our ad might show up on the very top spot of the search engine’s results page when a user searches for that keyword or something similar.

How much does PPC cost?

The cost of PPC (pay-per-click) all depends on how much you want to spend. The more you spend doesn’t mean you’ll be at the top of search engines instantly. In fact, the content on your landing page needs to be optimized first. Otherwise, your money will be wasted. So, keep in mind that before running a search engine ad, your website needs to be completely filled out with applicable keywords.

How do I manage PPC and Adwords?

We recommend having a Digital Marketing Agency manage your PPC campaign. Once we create your new campaigns, we’ll manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. We continuously analyze the performance of your account and make adjustments according to what we know is most successful.

Can you take over my PPC campaign?

Sure. We can step in at anytime you need us to. Or, if you currently have someone managing your account, you can make the switch over to us within a few minutes. It’s a good thing to have someone manage your PPC ads. Not only does it save you time, but a professional uses all of the best SEO tools.