We get to know your business first. Then, we optimize and run ads that are effective for your company’s industry. We focus on bringing traffic to your website through search engines such as Google, Facebook, Instagram, and more. We make ads that make a statement that will attract your target audience.
We conduct market research and create campaigns that bring you results. Setting up an effective marketing strategy takes time, knowledge and patience. We take our proven methods and provide you with a money saving strategy. We don’t like seeing our customer’s money being spent on irrelevant terms. We’ll manage your account the right way.
Digital Marketing Made Ez works with every business ranging from local start-ups to national retailers. All of our customers love our services for one reason, we provide results.
Pay Per Click is costly and it needs to be executed properly. Every time we run a campaign we stay up to date with the effectiveness. Our team knows exactly what keywords to implement and we do it with a cautious approach.
Is Your Paid Search Effective?
Actions We Take
Review your account and set goals
Perform keyword research
Structure and/or restructure your account
Optimize your text ads
Optimize your landing page and make suggestions
Manage daily bids and monthly budget
Add site links
Create different ad-groups for conversion tracking
Create multiple ads for each ads-group and fine tune each ad
Decrease monthly spend by removing irrelevant keywords
Improve ads position
Decrease the monthly spending by optimizing and improving your quality score
Increase in organic traffic
Improve ads position
No keyword stuffing that search engines (google, bing, etc.) will mark as spam
Descriptive and analytical reports/data
Increased in impressions
Increase in CTR (Click Through Rate)
Decrease in bounce rate
Increase in SERP (Search Engine Results Pages)
Increase in conversions
Frequently Asked Questions
The amount advertisers pay depends on the publisher and is usually driven by two major factors: quality of the ad, and the maximum bid the advertiser is willing to pay per click measured against its competitors’ bids. In general, the higher the quality of the ad, the lower the cost per click is charged and vice versa.
We recommend having a Digital Marketing Agency manage your PPC campaign. Once we create your new campaigns, we’ll manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. We continuously analyze the performance of your account and make adjustments according to what we know is most successful.
PPC display advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead usually charge on a cost per thousand impressions (CPM). Social networks such as Facebook, Instagram, LinkedIn, Reddit, Pinterest, TikTok, and Twitter have also adopted pay-per-click as one of their advertising models.
With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system.
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